Our Story

NOOX was born during the Pandemic - as female founders, we were juggling intense workloads, training, and life’s everyday pressures. Energy drinks seemed to be everywhere - but they left us jittery, crashing, and worse off.

Inspired by our kids—the generation that really reads labels - we asked ourselves, “Why settle for this when we could design a healthier alternative, something that actually supports us?” 

The foundation of the drink needed to support our performance - not just in the gym, but throughout the working day. A drink that revived us mentally and physically. Something functional, clean, and effective. Something that didn’t rely on a caffeine overload and didn’t cause a crash. Something that matched the demands we placed on ourselves. We discovered the natural energy of Nootropics. These ingredients helped us achieve more in a day without compromising our health, giving us energy without the crash. To be the opposite of every quick-fix, artificially loaded drink on the market. We were committed to looking after our mind and body, not punishing ourselves. And yet, the energy drinks on the market offered the same thing over and over again - quick fixes, poor quality ingredients, and a short burst of alertness followed by a slump. The options available were completely inadequate. 

“And because it didn’t exist, we created it”.

Working alongside experienced nutritionists, we developed a carefully balanced, functional formula using natural ingredients - designed to support focus, cognitive performance, and steady energy throughout the day.

NOOX, short for Nootropics became the answer.

This was a functional energy drink we made for people like us, people who cared about our health and what was in the can, people who worked hard, trained hard, built things, pushed limits, and needed sustained, reliable energy to get sh** done. Now we’re sharing it with everyone who knows what it means to demand a lot from life - and expects their energy to keep up.

Raspberry & Lemonade was our starting point - a pilot that proved what was possible. From there, NOOX evolved into a range of thoughtfully crafted flavours, each built on the same foundation of purpose and performance.

Today, NOOX exists to set a new standard: to give people a cleaner, smarter way to feel and perform at their best - every day.

- Karen & Rachel, Co-Founders